Apple Sets Foldable iPhone Ultra at $2,199 as AI-Driven Memory Crunch Blows Past $1,999 Target

Bloomberg's Mark Gurman reports Apple's first foldable, internally called iPhone Ultra, will start around $2,199 — up from an early $1,999 target that was blown past by the global memory shortage that AI server demand has kicked into crisis. Some storage tiers could approach $3,000. Apple unveils the device at its September 9 'Surprise and Shine' event, capping a decade of internal development.