Google Calls EU DMA Rewrite the Biggest Search-Quality Cut in Its 29-Year History

Google rolled out revamped EU search results on Sept 8 to satisfy the Digital Markets Act and a €460M ($534M) self-preferencing fine handed down in July, telling Reuters the changes mark 'the largest reduction in quality of service' in Search's 29-year history. Users now see one specialized search engine at the top, two more with reduced detail, and a carousel of hotels, airlines and restaurants stripped of real-time prices. Google says earlier DMA remedies already cost European businesses a 30% drop in free direct-booking traffic.