Google Tests Flipkart Buy Button in Gemini and AI Mode in India
TL;DR
- Google is piloting a Flipkart-branded 'Buy' button inside Gemini and AI Mode for select users in India, covering smartphones, electronics and mobile accessories.
- A broader rollout is planned for October, before India's festive shopping season, with checkout completing inside Google's AI interface.
- The test runs on Google's Universal Commerce Protocol, an open standard the company introduced this year so AI agents can transact with retailers.
Google is piloting a Flipkart-branded 'Buy' button inside Gemini and AI Mode in India, TechCrunch reported, letting shoppers complete a purchase without leaving Google's AI interface. The test is limited to select users and a narrow catalog of smartphones, electronics and mobile accessories, with a broader rollout planned for October ahead of India's festive shopping season.
The button opens a Flipkart-branded checkout rather than the Google-hosted flow the company first demonstrated for its Universal Commerce Protocol, the open standard Google introduced earlier this year to let AI agents transact with retailers. A Google spokesperson said the company is 'always testing new features and experiences to help people discover and connect with businesses more easily,' and offered no further detail.
The commercial ties are close. Google invested about $350 million in Walmart-owned Flipkart in 2024. Competing retailers, including Amazon, still appear in Google's AI results without an in-line purchase option. India, with over one billion internet subscribers, is the world's second-largest online market.
It lands in a run of agent-commerce stories we've been tracking, as Google and rivals including OpenAI push AI assistants past product recommendations and into the transaction itself.
Originally reported by techcrunch.com
Read the original article →Original headline: Google Tests Direct Flipkart Checkout in Gemini and AI Mode Ahead of India's Festive Season