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HypeAuditor: OpenAI's Sponsored Instagram Posts Jumped From 61 in June to 141 in August

By Alexis Dufresne Published September 23, 2026 at 15:31 UTC

OpenAI Generative AI ai-business

Summary

HypeAuditor data cited by Business Insider on Sept 23 shows OpenAI more than doubled its sponsored Instagram posts promoting ChatGPT from 61 in June to 122 in July, then rose to 141 in August as the company hunts new users beyond its early tech-adopter base. The escalation coincides with GPT-6 Sol and Luna's cheaper pricing tier and OpenAI's push to convert casual mobile users into paid ChatGPT subscribers.

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Hypervisible @hypervisible.blacksky.app: Part of their problem will continue to be that OpenAI is trying to convince people that they need a layer of (wonky) enterprise software bet… →
Eryk Salvaggio @eryk.bsky.social amplified

Hypervisible @hypervisible.blacksky.app

Part of their problem will continue to be that OpenAI is trying to convince people that they need a layer of (wonky) enterprise software between them and things like raising kids, cultivating relationships, and exploring…
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Originally reported by businessinsider.com

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Original headline: HypeAuditor: OpenAI's Sponsored Instagram Posts Jumped From 61 in June to 141 in August