MrBeast Signs Multi-Year Google Deal, Puts Gemini and Fitbit Air on 500M-Subscriber Channel

Google confirmed a multi-year partnership with MrBeast to embed Gemini, Google Health and the Fitbit Air across his 500M-subscriber YouTube channel. The first video drops Sept 5 with teams using Gemini to navigate jungle, desert and Arctic challenges — identifying dangers and adapting to weather. A branded Gemini ad spot also features Jimmy Donaldson demonstrating how the assistant plans MrBeast-style stunts.