Munich Bid-Automation Startup Atira Raises $17.5M Led by Accel to Auto-Generate Industrial Sales Proposals

Munich-based Atira raised $17.5M ($15M seed + a previously undisclosed $2.5M pre-seed) led by Accel, with UVC Partners, Fortino, BOOOM and angels including Whirlpool CEO Marc Bitzer and Celonis co-founder Bastian Nominacher. The company automates industrial sales workflows — parsing incoming RFQs and auto-generating technical documentation, configurations and pricing — and reports 80–95% quotation-time savings across 15 production customers including ABB E-mobility.