Nooks Secures $500M Non-Dilutive Commitment From General Catalyst's Customer Value Fund

AI outbound-sales startup Nooks took a $500M commitment from General Catalyst's Customer Value Fund, which shares in the returns the capital generates rather than buying equity. Nooks has 2,000+ customers, 135% net revenue retention and expects to nearly triple ARR by year-end; it launched a Revenue Agent Platform covering first contact through renewal on the same day.