Phil Schiller Steps Down From Apple App Store and Product Events Roles, Stays as Apple Fellow

Bloomberg's Mark Gurman reports Apple Fellow Phil Schiller, 66, has stepped down from leading the App Store (a role he took in Dec 2015) and product events; he will remain at Apple on unspecified initiatives. Schiller kept both portfolios after moving from SVP Marketing to Fellow in 2020, so the change effectively ends his operational grip on two of Apple's most visible functions and comes days before the company's iPhone 18 / Apple Intelligence event.