Roblox Widens AI Build Tool, Adds Real-Money Creator Wallet

Roblox told developers on Thursday that its natural-language game builder is expanding beyond a New Zealand pilot to Serbia and Singapore, that creator games will soon ship as standalone apps on mobile, PC and consoles, and that creators can be paid in real money by the end of each business day.

The financials frame the pitch. In TechCrunch's write-up, Roblox said that 'since 2013, game makers have earned more than $5 billion on the platform, with earnings for the last 12 months reaching $1.7 billion.' Players spent over 29 billion hours cumulatively across 180 countries last quarter.

Build, the AI game maker, 'is also gaining desktop access for big-screen creation, a new asset library, and iterative control.' The company said 'later this year, it will also get a new prompt-based scene-generation feature, which will extend to Roblox Studio.' Creators 'will soon be able to make their games available as separate apps on mobile, PC, and consoles, with Roblox being the game engine behind that.'

The wallet runs through an Airwallex partnership for U.S. users aged 18 and older, with plans for future global expansion. A Roblox Card is teased for next year, letting users spend their earnings anywhere the card is accepted. The push lands in a busy stretch of generative-AI creator tools we've been tracking in our generative AI feed.