Salesforce Agrees to Acquire Voice-AI Contact Center Startup Cresta for $2.7B

Salesforce on Nov 2 signed a definitive agreement to buy Stanford AI Lab spinout Cresta for roughly $2.7 billion. Cresta's voice-first platform runs customer calls end-to-end and will fold into Service Cloud. The deal is Salesforce's third CX acquisition in two weeks after its $3.6B Fin pickup and the $375M Rune Technologies buy for military logistics.