Salesforce renames AIForce to SIForce after Trump order
TL;DR
- Marc Benioff announced on Friday that Salesforce's AIForce agent platform is now SIForce, posting on X that 'The era of Super Intelligence is here.'
- The rebrand tracks a September 29 Trump executive order telling federal agencies to swap 'artificial intelligence' for 'super intelligence' in documents and websites.
- Elon Musk moved first, renaming SpaceXAI to SpaceXSI the prior Sunday; OpenAI and Scale AI did not respond to Business Insider on whether they will follow.
Marc Benioff announced on Friday that Salesforce's AIForce agent platform is now SIForce. "The era of Super Intelligence is here. AIForce is officially SIForce," the Salesforce CEO wrote on X, The Next Web reports.
The rename tracks a September 29 executive order from President Trump directing federal agencies to replace "artificial intelligence" with "super intelligence" in official documents and websites. The order does not apply to private firms.
On October 9, Trump escalated, referring to people who still use the phrase "artificial intelligence" as "THE ENEMY." Benioff unveiled SIForce one day later. Elon Musk had moved first the previous Sunday, pledging to rename SpaceXAI to SpaceXSI.
Not everyone followed. OpenAI and Scale AI both carry "AI" in their names, and neither responded to Business Insider's inquiry about rebranding.
The Next Web adds a flat caveat: "renaming a product does not show it meets that bar" for superintelligence, which the piece describes as systems far more capable than humans across many tasks. Our prior beat on the same product, Zenity's SalesBleed disclosures in Agentforce, concerned what the agent platform does, not what to call it.
Originally reported by thenextweb.com
Read the original article →Original headline: Salesforce Renames AIForce to SIForce as Trump's Super Intelligence Rebrand Spreads to Benioff