Universal Music and ElevenLabs Sign Multi-Year AI Deal, Will Launch Licensed Fan Remix Platform

Universal Music Group and ElevenLabs announced a multi-year strategic agreement anchored by a new licensed AI music creation platform that will let fans generate remixes, mashups, new track interpretations, and personalized vocal experiences from participating UMG artists' catalogs. It is ElevenLabs' first major-label deal; UMG CEO Lucian Grainge framed it as 'responsible AI' that unlocks new revenue for creators, while ElevenLabs' Mati Staniszewski said it pairs UMG's rights management with ElevenLabs' models to build fan experiences.