The Artifice

Adobe Completes Historic Goal Of Adding AI Assistant To Every App You Once Used To Work

SAN JOSE—Adobe announced Thursday that it had successfully installed its Firefly AI assistant into the last remaining application that did not have one, completing a multi-year effort to ensure that no professional may open any product the company sells without first being asked if they would like help they did not request.

The milestone places a glowing, eager assistant inside Premiere, Illustrator, InDesign, and Frame.io, each one now opening to a small pulsing icon that interrupts the user to suggest doing the thing the user opened the app specifically to do themselves. Adobe described the rollout as "empowering creatives," using the word "empowering" to mean "present whether or not you close it."

"Every creative professional deserves an assistant," said a spokesperson, of a population that has spent twenty years mastering software precisely so they would not need one. "We've listened to our users, and what they told us is buried somewhere in this changelog."

The expansion completes a tidy arc in which Adobe trained models on creative work, then sold the output back to the creatives as a feature that watches them work. Subscribers noted the assistant could not be removed, only befriended.

Adobe confirmed it had run out of apps to add Firefly to and would now begin adding Firefly to Firefly.

"There's nowhere left for it to go," the spokesperson said, "but inward."

Based on a true story Adobe expands Firefly AI assistant into Premiere, Illustrator, InDesign and Frame.io (TechCrunch)
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