SAP and Google Cloud Deploy Agentic Commerce Architecture With Universal Commerce Protocol and Gemini-Powered Shopping Assistant at Enterprise Scale

SAP and Google Cloud deployed an agentic commerce architecture introducing the Universal Commerce Protocol, an open standard enabling AI agents to autonomously manage the full retail journey from product discovery through post-sale support without bespoke per-retailer integrations. The system embeds a Google Gemini-powered Shopping Assistant inside SAP Commerce Cloud that queries live warehouse records before surfacing any product recommendation, eliminating the out-of-stock checkout failures that plague conventional pipelines. SAP cited research showing 78 percent of businesses now consider AI essential for customer retention as the business case for the multi-agent marketing and fulfillment layer.