Simile Raises $200M Led by Greenoaks at $2B for 'Agentic Twin' Simulations of Real Consumers

Stanford-spun Simile, which builds 'agentic twins' of real people that companies use to test products, brands and services, has raised $200M led by Greenoaks at a $2B valuation, the NYT reported. The new round comes just five months after Simile's $100M Series A led by Index Ventures at a substantially lower valuation, underscoring accelerating enterprise interest in AI-simulated market research.