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Amazon Kills the Fire Brand After 15 Years, Launches $230-$550 Android Alexa Tablets With Alexa+ and Play Store

Amazon AI Assistants ai-business

Summary

Amazon retired the 15-year-old Fire tablet brand and unveiled Alexa Tablet 8, 11, and 12 Pro — Android devices with full Google Play Store access and Alexa+ built in, priced $229.99 to $549.99 and shipping October 14. Amazon told CNBC Fire tablet production has ended, though support continues.