Amazon Plugs Its DSP Into OpenAI's ChatGPT Ads in US Pilot, Managed Service Ships With Delta Vacations

Amazon and OpenAI unveiled a US-only pilot letting brands run Amazon DSP campaigns as sponsored text and image units beneath ChatGPT's organic answers, priced on CPC and CPM with product-feed ads auto-generated from Amazon catalogs. The pilot rides on ChatGPT's ad business, which OpenAI said hit $1B in annualized run-rate in late August across tens of thousands of advertisers, with Delta Vacations among the first brands to test the placement.