Google signs MrBeast to multiyear Gemini and Fitbit deal
TL;DR
- Google announced a multiyear partnership putting Gemini, Google Health, and the Fitbit Air into MrBeast's videos and ad campaigns.
- The first video drops September 5, sending teams through the jungle, desert, and Arctic using Gemini for survival guidance.
- Jimmy Donaldson is the first YouTube creator to reach 500 million subscribers, giving Google an unrivalled single-channel audience for Gemini.
The first video under MrBeast's new multiyear deal with Google drops September 5, and it sends teams into the jungle, the desert, and the Arctic. Per Google's announcement, The Verge reports, the crews will use Gemini to "identify dangers, survive brutal weather changes, and stay one step ahead."
The deal reaches past YouTube. Jimmy Donaldson, the first creator to reach 500 million subscribers on the platform, will also appear in Google's newly launched Gemini ad campaign, framed around using the app to pull off the logistics of his stunts. The Fitbit Air is slated to feature in an upcoming challenge, and Google Health gets folded in around wellness content.
No dollar figure has been reported. It reads as straight product placement into the biggest audience on YouTube: Google supplies the tools, MrBeast supplies the reach. Two of the AI experts on our tracker shared it the same day it broke, which is unusual for a creator-marketing announcement.
Shared on Bluesky by 2 AI experts
Originally reported by theverge.com
Read the original article →Original headline: Google is sending MrBeast into the wilderness, armed with AI