Meta Muse tops ChatGPT's early iOS pace, hits 1.8M downloads
TL;DR
- Muse pulled 1.8 million iOS downloads across the U.S. and Canada in its first 12 days, versus 1.3 million for ChatGPT's same window.
- U.S. daily active users hit 642,000 for Muse against 231,000 for ChatGPT at the equivalent stage, per Apptopia data.
- Over 95% of Muse users are already on Facebook and 63% on Instagram, a cross-platform overlap ChatGPT did not have at launch.
Meta's Muse app pulled 1.8 million iOS downloads across the U.S. and Canada in its first 12 days on sale, ahead of the 1.3 million ChatGPT recorded over the same stretch of its own debut. Apptopia's estimates, reported by TechCrunch's Sarah Perez, have Muse at '2.8 million total installs globally in its first 12 days.'
The engagement gap is wider than the download gap. Muse recorded '642,000 daily users compared with 231,000 for ChatGPT' in the same U.S. mobile window, and displaced OpenAI's app at the top of the U.S. App Store, moving from No. 2 to No. 1 in the days after launch.
The two apps did not go to market the same way. ChatGPT launched globally on iOS only. Muse went out on both iOS and Android, but only in the U.S. and Canada. The comparison is like-for-like on that iOS geography and looser everywhere else.
The demographic overlap tells the rest of the story. 'Over 95% of Muse's users also use Facebook, while 63% are Instagram users,' the reporting notes, framing the numbers as evidence of Meta's cross-platform integration advantage. A couple of the analysts on our tracker were circulating the piece the same day it went up.
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Originally reported by techcrunch.com
Read the original article →Original headline: Meta's Muse is outpacing ChatGPT’s early mobile launch | TechCrunch