Probook Raises $40M to Automate Dispatch for Home Services

The hardest operational problem in running a home services business is not finding customers or hiring technicians. It is dispatch: deciding, in real time, which technician goes to which job, across how many locations, with what skills, on what schedule. Probook, backed by both Andreessen Horowitz and Sequoia Capital, is building a platform that hands that decision to an AI system rather than a human coordinator.

According to Fortune's exclusive report, the company raised $40 million total: a $34 million Series A led by Andreessen Horowitz and a $6 million seed round led by Sequoia, which also joined the Series A. Beyond dispatch, the platform adds call answering, job data cleanup, and customer updates. The early customer results the company is citing are striking. An Indiana operator with 14 locations and 260 technicians reportedly booked 2,542 jobs in its first month on the platform with zero human intervention. A Kansas shop reportedly cut its dispatcher headcount from 22 to 10 while increasing average job revenue by 20 percent.

The founder story doubles as the investor thesis. George Eliadis, 24, spent six summers pressure washing houses in upstate New York with his father before going to Wharton and starting the company. Sequoia's Konstantine Buhler put it directly: "Most founders building for the trades have never worked in them. George has."

The honest caveat is that a handful of operator examples, however impressive individually, are not a sample. What the reporting does not address is what happens when the AI dispatch system makes a bad call: who catches it, and what the cost is to the contractor. Eliadis's own framing points to the stakes: "Dispatch is the brain of every home service business. That's where customer experience is made or broken."

The structural tailwind is large. The home services market is reportedly worth approximately $700 billion, and private equity rollups acquiring local HVAC and plumbing shops grew at 88 percent year-over-year through mid-2025. Probook currently operates as a ServiceTitan partner, which puts it inside existing workflows rather than asking operators to replace their core software. Those multi-location, PE-backed operators who have too many jobs for a small human dispatch team are an obvious early target, and that segment is growing fast.