theinformation.com web signal

The Information: OpenAI Cuts ChatGPT Ad Prices and Hires From Meta to Court Small and Midsize Advertisers

OpenAI Meta ai-business

Summary

The Information reports OpenAI is accelerating its ChatGPT advertising push by cutting published ad rates, chasing small and midsize businesses, and hiring additional talent from Meta's ad org, per Alix Coutures. Specific rate changes and new-hire names sit behind The Information's paywall. The move follows OpenAI's early-October launch of visual ads alongside ChatGPT image generation and a stack of dedicated SMB ads roles paying up to $515K.