Meta to Launch Paid Hatch Consumer AI Agent 'in Coming Weeks,' Priced Up to $199/Month

The Information reports Meta is planning to launch Hatch, its consumer AI agent platform, in the coming weeks. Hatch — Meta's first paid AI product — will be tiered up to roughly $199/month and is currently powered by Claude Opus 4.6 and Sonnet 4.6, with plans to migrate to Meta's in-house Muse Spark model. Meta built a dedicated sandbox that simulates DoorDash, Etsy, Reddit, Yelp, and Outlook to train the agent.