Meta One Bundles Muse AI Across Facebook, Instagram, WhatsApp

Meta introduced Meta One on Tuesday, a paid subscription bundling AI generation tools with premium features across Facebook, Instagram, and WhatsApp. Consumer pricing runs $7.99 a month for Core and $19.99 for Premium; both bring the Facebook Plus, Instagram Plus, and WhatsApp Plus feature sets, with Premium getting more AI usage than Core.

The plans "let subscribers use tools like Muse Image and Muse Video to generate pictures and videos," writes TechCrunch's Sarah Perez, alongside Instagram's AI-powered Restyle editor. Creator and business tiers stack higher: Essential at $14.99 and up, Advanced from $49.99, Expert from $149, and Max from $499, layering in Meta Business Agent access, verified badges, analytics, and team management. It lands a day after Meta's camera-free Muse smart-glasses preview, pointing the same assistant at a hardware surface.

Meta declined to share the exact usage limits, saying they could vary by "country, surface and system conditions." Early revenue signals from Appfigures show Instagram pulling $1.2 million in daily subscription revenue the week of September 9, a 475% jump; Facebook hit $528,000, up 143%. BNP Paribas forecasts $13.5 billion in Meta subscription revenue by 2028, and Truist projects $20 billion by 2030.