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Meta Rolls Out Muse Outbound Calling to Paid US Subscribers to Phone Businesses on Users' Behalf

Summary

Meta unveiled an outbound calling feature in Muse on November 12 that lets the AI phone US businesses — insurance companies, cable providers, restaurants without online booking — on behalf of users. The capability is limited to paid US subscribers, whose plans start at $20/month for 500M weekly tokens and go up to $100/month for 3B tokens. Rivals Google Gemini (Pixel owners) and startup Instinct offer similar calling, though businesses often hang up on recognizably AI callers.