MrBeast Signs Multi-Year Google Deal for Gemini, Fitbit Air

Google is sending MrBeast into the jungle, the desert, and the Arctic with Gemini in his pocket. In a post on its company blog, the company announced a multi-year partnership with Beast Industries that extends beyond YouTube to Gemini and Google Health, kicking off with a video on September 5.

In that first video, teams race through what Google calls "the planet's most unforgiving landscapes," using Gemini to "identify dangers, survive brutal weather changes, and stay one step ahead." Jimmy Donaldson, described as the first creator to reach 500 million YouTube subscribers, will also appear in a new Gemini ad campaign showing how he uses the assistant to plan his large-scale stunts. An upcoming challenge will feature the Fitbit Air.

Google frames the collaboration as showing fans how AI can "turn impossibly big ideas into reality," pairing Gemini with Google Health for fitness and wellness tracking. Coverage from 9to5Google confirms the September 5 launch, the Fitbit Air placement, and the ad spot with Jimmy demonstrating the assistant.

Neither Google's post nor the follow-on reporting discloses a contract value, a spend commitment, or the exact number of years. Google's statement carries no direct quote from MrBeast. The deal lands in the middle of a wider push to place Gemini in front of consumers, alongside Google wiring Gemini into Find Hub in the September Android drop and its Slack tie-up with Adobe's creative tools via MCP.