I wrote about what's happening to the web now that everything is A.I. www.nytimes.com/2026/07/20/t...
- Cloudflare data shows AI-training crawlers hit 52% of crawler requests by June 2026, up from 22% in spring 2025.
- Google still supplies roughly 88% of referral traffic, but is answering more queries in-place via AI Overviews and AI Mode.
- Human traffic to the most heavily crawled categories, including software, IT, retail and finance, has fallen as much as 40% in under a year.