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The Who's Who of AI

What credible people across AI noticed, why it matters, and where the field is converging or disagreeing.

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Showing developments with attributable Policy & governance reactions.

New Network reaction maps

See how experts are reacting—not just what they shared.

Posts are grouped by conversation and tone. Select a lens to filter the stream; these are never permanent labels on people.

Policy & governance Building & implementation Concern & critique Opportunity & adoption
4 live reaction maps in this view Jump to the evidence ↓
Multiple readings We Tracked a Shipment of Rare Books. It Ended at an Amazon AI Training Facility Building & implementation · 3 attributable reactions Reaction converging ‘Doom Loop’: OpenAI and Microsoft Admits LLMs Are Destroying the Web and Built on Theft Concern & critique · 5 attributable reactions Shared emphasis I Hijacked a Real Artist's Spotify with AI Music. It Was Disturbingly Easy Policy & governance · 2 attributable reactions +1 more reaction maps further down
Showing signals surfaced by 404 Media ×
Most important

The developments commanding sustained expert attention

One card per development. Sources are clustered; reaction bundles describe these posts, never the people behind them.

Developing AI field signal Development 2d ago
⚡ 2 h early
Amazon acquires rare books AI training

We Tracked a Shipment of Rare Books. It Ended at an Amazon AI Training Facility

14 experts across 5 network communities independently surfaced this.

Why this matches Policy & governance reaction 1 attributable expert contribution · James Grimmelmann
“"We’re not revealing the titles of the books included in the shipment we tracked, but they are rare, meaning there are not many copies of them in circulation." I'm highly curious what the books are. I think it matters a lot, both legally and morally. www.40…” evidence ↗
14 experts 5 communities 1 sources clustered
404 Media Joseph Cox Luke Stark Jason Koebler Andrew Selbst James Grimmelmann Emanuel Maiberg Damon Beres +6
How the network is reacting Experts are approaching this through 2 distinct lenses.
Multiple readings

Building & implementation

2 experts

How teams are shipping and applying it.

“We placed a tracking device in a shipment of rare books to see which AI company was buying it, and found an Amazon facility where Amazon scans and destroys books. www.404media.co/we-tracked-a...”

Policy & governance

1 expert

Rules, institutions and accountability.

“"We’re not revealing the titles of the books included in the shipment we tracked, but they are rare, meaning there are not many copies of them in circulation." I'm highly curious what the books are. I think it matters a lot, both legally and morally. www.40…”

4 experts discussed this · 10 posts
Emanuel Maiberg: We put a tracking device in a shipment of rare books acquired by an anonymous buyer. It ended up at an Amazon facility where the company scans books for training data and destroys them in the proce…
Luke Stark: We put a tracking device in a shipment of rare books acquired by an anonymous buyer. It ended up at an Amazon facility where the company scans books for training data and destroys them in the proce…
Nafnlaus 🇮🇸 🇺🇦: Yeah, the industry itself destroys *immense* volumes of books that don't sell.
Open the full discussion →
Primary source 404media.co ↗
Established Models & releases Development 3d ago
⚡ 4 h early

‘Doom Loop’: OpenAI and Microsoft Admits LLMs Are Destroying the Web and Built on Theft

11 experts across 4 network communities independently surfaced this.

Why this matches Policy & governance reaction 1 attributable expert contribution · Jason Koebler
“The court filing dug up by @jason_kint is the most They Admit It i have ever seen in my life https://t.co/HDBfIT2kWO” evidence ↗
11 experts 4 communities 1 sources clustered
Abeba Birhane 404 Media Joseph Cox Damien Williams Jason Koebler tante Michael Zimmer Karla Ortiz +3
How the network is reacting 4 experts are independently emphasizing concern & critique.
Reaction converging

Concern & critique

4 experts

Risks, limits and unintended consequences.

“Executives working on AI at Microsoft and OpenAI admitted what its critics have been saying all along: LLms are predatory pieces of technology that have been built on what a Microsoft executive called “an astonishing theft of unprecedented proportions.” www…”

Policy & governance

1 expert

Rules, institutions and accountability.

“The court filing dug up by @jason_kint is the most They Admit It i have ever seen in my life https://t.co/HDBfIT2kWO”

Primary source 404media.co ↗
Accelerating Policy & governance Development 5h ago
⚡ 3 h early
lawyer cites ChatGPT fake witnesses appeal

Lawyer Cites ChatGPT-Invented Fake Witnesses in Murder Appeal

4 experts across 3 network communities independently surfaced this.

Why this matches Policy & governance reaction 1 attributable expert contribution · 404 Media
“"Do you watch the news? Do you listen to the radio? Do you read anything about what's going on in the world?” one of the judges asked the lawyer, who submitted false testimony and witnesses after using ChatGPT.” evidence ↗
4 experts 3 communities 1 sources clustered
404 Media Jason Koebler Marielza VE, cybersocial occult investigator

“"Do you watch the news? Do you listen to the radio? Do you read anything about what's going on in the world?” one of the judges asked the lawyer, who submitted false testimony and witnesses after using ChatGPT.”

“fully AI-invented witnesses in a murder trial. good stuff: www.404media.co/chatgpt-fake...”

Primary source 404media.co ↗
Established Culture, work & education Signal 13d ago
⚡ 6 h early

I Hijacked a Real Artist's Spotify with AI Music. It Was Disturbingly Easy

8 experts across 2 network communities independently surfaced this.

Why this matches Policy & governance reaction 2 attributable expert contributions · Joseph Cox, Emanuel Maiberg
“Here's our AI-generated song, pushed to the official Spotify page (and other platforms) of a punk band. “I just listened to the song. It’s appalling. The fact that you were able to do that is insane,” Gage Allison, Lathe of Heaven’s vocalist, told us. Audio…” evidence ↗
8 experts 2 communities 1 sources clustered
404 Media Joseph Cox Jason Koebler Sam Cole Kate Knibbs Emanuel Maiberg Meredith Rose Neil Turkewitz
Primary source 404media.co ↗
Established AI field signal Signal 5d ago
⚡ 5 h early

AI Love Song for Mistress Played at Murder Trial Is Most Excruciating Watch in Recent Memory

3 experts are actively discussing the implications.

Why this matches Policy & governance reaction 1 attributable expert contribution · Jason Koebler
“I had to write about this. Surprisingly informative court testimony from a forensic investigator www.404media.co/caleb-flynn-...” evidence ↗
2 experts 1 community 1 sources clustered
404 Media Jason Koebler
3 experts discussed this · 7 posts
Jason Koebler: it’s forbidden content but i have watched this video of the AI songs a man made for his mistress after murdering his wife being played in court maybe 20 times today. It is one of the most compellin…
Jason Koebler: this is an excerpt of a 10 minute video in which multiple songs were played
Ian Coldwater 🧊🚫: The faces here are incredible
Open the full discussion →
Primary source 404media.co ↗
Established Models & releases Signal 5d ago

Podcast: OpenAI Admits AI is Killing the Internet

1 directory member surfaced this signal.

Why this matches Policy & governance reaction 1 attributable expert contribution · 404 Media
“Microsoft and OpenAI admit it; how we got AI slop onto a real band's Spotify page; and AI agent spam is here.” evidence ↗
1 expert 1 community 1 sources clustered
404 Media

“Microsoft and OpenAI admit it; how we got AI slop onto a real band's Spotify page; and AI agent spam is here.”

Primary source 404media.co ↗