AI in marketing & content: 23 real deployments

Operating an ad-measurement pixel that collects browsing data from advertiser sites and links visitor identifiers to ChatGPT accounts for ad attribution

Reported: scraped identity outnumbered advertiser-supplied identity 685 events to 255

piloting Sponsored Agents inside ChatGPT to deliver advertiser-run conversational agents to users

Acquired Rilo and licensed its agentic workflow technology to plug into Adobe's agentic-marketing push

Operating an in-product advertising platform within ChatGPT, serving ads to users

Reported: $1B annualized revenue run rate in under 200 days after the February 2026 pilot began

Deployed Wan3.0 video generation model on Alibaba Cloud Model Studio and Qwen Cloud, generating 30-second single-pass clips from text, images, audio, video, and structured documents including PDFs and spreadsheets

Running limited experiment converting selected English-language text posts and top comments into short-form videos with AI-narrated voiceovers and synced on-screen text, exposed as a Play mode alongside the standard Read view on web, iOS and Android

piloting ChatGPT Sponsored Agents to run an advertiser-hosted conversational agent for customers

updating website so products rank highly in ChatGPT and Gemini answers while resisting agentic checkout that would hand customer data to AI platforms

HP, Circle K, AB InBev and Getnet by Santander are early private-preview customers of Databricks' CustomerLake agentic customer data platform, which replaces one-off batch campaigns with continuous AI-driven personalization loops.

Amazon's shopping app now displays AI-generated images of fictional products below search autocomplete suggestions, meant to guide shoppers who cannot articulate product terminology toward real inventory matches.

Adidas, American Express, LVMH, Hearst, and Ulta use Bluefish, which processes millions of prompts daily across ChatGPT, Gemini, Claude, Perplexity, and Amazon Rufus, to monitor and influence how their brands appear in AI answers.

Gemini AI embedded across MrBeast's 500M-subscriber YouTube channel, used by production teams to navigate challenges, identify dangers and adapt to weather conditions in adventure videos

OOC AI entertainment platform deployed in North America generating interactive AI content for users

Reported: $7.2M in monthly revenue within three months of May 2026 launch

Pinterest runs AI-powered Performance+ ad campaigns in production at scale across its advertiser base.

Reported: Performance+ campaigns account for ~30% of lower-funnel revenue; adopters grew lower-funnel spend at nearly twice the rate of non-adopters; first $1B quarter (+18% YoY)

Agentic platform that lets non-technical users describe multi-step marketing and go-to-market workflows in plain English and dispatches agents to execute them across hundreds of tools

Reported: hit 10,000 users within months

Snap operates AI-powered Smart Campaigns to automate advertising delivery and optimization.

Reported: Snap reported a 56% platform-wide conversion lift from Smart Campaigns in Q2 2026.

Klarna uses AI for marketing cost savings and to overhaul creative processes, and after over-automating in places is now rebuilding human expertise.

Reported: $10M in marketing savings; image development cut from 6 weeks to 7 days.

Experian is the alpha launch partner for Snapchat's AI Sponsored Snaps, deploying a brand AI agent inside the Chat tab that handles end-to-end consumer conversations.

Reported: 22% conversion lift over standard Sponsored Snaps (early data)

deployed a 2023 ML model that scores customers by expected losses after receiving free bets to target AI-driven promotional offers

Reported: executives credited AI-driven promotions for a roughly 13% sportsbook margin improvement in 2025

piloting ChatGPT Sponsored Agents to run an advertiser-hosted conversational agent for customers

Used Suno Studio AI to generate the music track in its NYXL HD guitar strings product demo video

L'Oreal's CreAItech generative AI platform produces marketing assets, and a new OpenAI deal extends GPT models across content, commerce and discovery, including bringing Maybelline's ModiFace virtual try-on into ChatGPT and feeding up-to-date product data directly to OpenAI.

Reported: Production costs cut 40%; 50,000 marketing assets crafted.

Pro-Trump PAC MAGA Kentucky deployed an AI-generated attack video depicting Rep. Thomas Massie in a fabricated romantic scenario, synthesizing voices and images the congressman never produced.