AI in marketing and creative production: 24 real deployments

OOC AI entertainment platform deployed in North America generating interactive AI content for users

Reported: $7.2M in monthly revenue within three months of May 2026 launch

Deploying Seedance AI video and Seedream AI image generation models across TikTok, CapCut and Dreamina

Netflix uses generative AI primarily for post-production work including visual effects, animation and pre-visualization.

Reported: Netflix disclosed that roughly 300 titles used generative AI during 2026.

Warner Bros. Discovery rebuilt its ad-tech stack around agentic AI on AWS, with agents handling media planning, dynamic forecasting, real-time optimization and closed-loop measurement across its inventory, and a unified media planning tool slated for Q3.

Pinterest runs AI-powered Performance+ ad campaigns in production at scale across its advertiser base.

Reported: Performance+ campaigns account for ~30% of lower-funnel revenue; adopters grew lower-funnel spend at nearly twice the rate of non-adopters; first $1B quarter (+18% YoY)

Netflix is redesigning its mobile app around a full-screen vertical video feed and will use generative AI to surface clip recommendations.

Deployed Wan3.0 video generation model on Alibaba Cloud Model Studio and Qwen Cloud, generating 30-second single-pass clips from text, images, audio, video, and structured documents including PDFs and spreadsheets

Running limited experiment converting selected English-language text posts and top comments into short-form videos with AI-narrated voiceovers and synced on-screen text, exposed as a Play mode alongside the standard Read view on web, iOS and Android

deployed Grok Imagine Image 2.0 as the default Quality Mode on grok.com/imagine and iOS/Android apps, adding magic-wand region edits, multi-reference generation with up to five input images, smart resize across nine aspect ratios, and workflow templates

Reported: ranks second on both Arena text-to-image (1,320) and image-editing (1,439) leaderboards

Google paused Google Earth's generative image feature after users produced policy-violating synthetic satellite imagery and investigators raised verification concerns.

Meta discontinued an Instagram feature that generated AI images from mentions of public accounts after objections over default use of people's likenesses.

Reported: The feature was reversed days after launch following objections from CAA, SAG-AFTRA and Public Citizen.

updating website so products rank highly in ChatGPT and Gemini answers while resisting agentic checkout that would hand customer data to AI platforms

HP, Circle K, AB InBev and Getnet by Santander are early private-preview customers of Databricks' CustomerLake agentic customer data platform, which replaces one-off batch campaigns with continuous AI-driven personalization loops.

Amazon's shopping app now displays AI-generated images of fictional products below search autocomplete suggestions, meant to guide shoppers who cannot articulate product terminology toward real inventory matches.

Adidas, American Express, LVMH, Hearst, and Ulta use Bluefish, which processes millions of prompts daily across ChatGPT, Gemini, Claude, Perplexity, and Amazon Rufus, to monitor and influence how their brands appear in AI answers.

L'Oreal's CreAItech generative AI platform produces marketing assets, and a new OpenAI deal extends GPT models across content, commerce and discovery, including bringing Maybelline's ModiFace virtual try-on into ChatGPT and feeding up-to-date product data directly to OpenAI.

Reported: Production costs cut 40%; 50,000 marketing assets crafted.

Coca-Cola is tying creator and media spend to revenue with AI-stitched identity graphs to prove marketing value to the C-suite.

Hershey rolled out an in-house AI that ingests hundreds of thousands of marketing inputs to drive marketing and decision-making, insourcing the analytics layer.

Klarna uses AI for marketing cost savings and to overhaul creative processes, and after over-automating in places is now rebuilding human expertise.

Reported: $10M in marketing savings; image development cut from 6 weeks to 7 days.

Experian is the alpha launch partner for Snapchat's AI Sponsored Snaps, deploying a brand AI agent inside the Chat tab that handles end-to-end consumer conversations.

Reported: 22% conversion lift over standard Sponsored Snaps (early data)

Used Suno Studio AI to generate the music track in its NYXL HD guitar strings product demo video

Snap operates AI-powered Smart Campaigns to automate advertising delivery and optimization.

Reported: Snap reported a 56% platform-wide conversion lift from Smart Campaigns in Q2 2026.

Roblox embedded a text-to-game generator in its mobile app so users can create basic playable experiences from natural-language prompts.

Reported: The feature enters a consumer product used by roughly 80 million daily active users.

Pro-Trump PAC MAGA Kentucky deployed an AI-generated attack video depicting Rep. Thomas Massie in a fabricated romantic scenario, synthesizing voices and images the congressman never produced.