WPP
Running agentic inference workloads on Google Cloud A5X bare-metal instances powered by Nvidia Vera Rubin NVL72
Inicio › AI Use-Case Library › AI in Marketing & Advertising: 5 real deployments
AI in Marketing & Advertising: 5 real deployments
Named Marketing & Advertising organisations and what they run, grouped by business function.
5deployments
5in production or with results
4with a reported outcome
0halted or reversed
Nov 2, 2026last updated
Marketing & content 3 deployments
Rilo
Agentic platform that lets non-technical users describe multi-step marketing and go-to-market workflows in plain English and dispatches agents to execute them across hundreds of tools
Reported: hit 10,000 users within months
Snap
Snap operates AI-powered Smart Campaigns to automate advertising delivery and optimization.
Reported: Snap reported a 56% platform-wide conversion lift from Smart Campaigns in Q2 2026.
Research & analysis 1 deployment
BettaScore
AI model used to classify product owner and reviewer opinions sourced from YouTube and Reddit across 657 products
Reported: 12,587 opinions classified; owners raise reliability in 17% of opinions vs. 7.8% for reviewers, with owners leaning negative 70% of the time vs. 15% for reviewers
Operaciones 1 deployment
WPP
Deploying WPP Open AI platform and restructuring into four integrated units with AI-driven efficiency gains cited as rationale for workforce reductions
Reported: approximately 11,000 cuts since early 2025, workforce at 97,388 as of June 30, targeting £500M in gross annualized cost savings by 2028 with £100M in 2026
Every entry names the organisation and links its source. Outcome figures are quoted as reported, never estimated. Vendor announcements without a named customer are excluded. Halted and reversed deployments are kept on purpose.