AI in marketing & content: 45 real deployments

AI-powered advertising system improving ad performance and revenue

Reported: 26% revenue growth tied to AI ad lift

Scaling AI Mode ad placements to 10 new countries and deploying multi-turn ads in the US that insert sponsored placements into follow-up queries within ongoing AI Mode conversations

Reported: Click-through on sponsored product listings in AI Mode is already comparable to organic

AI-powered pet-rearing and journaling app Waddle World deployed in the Philippines where AI pets respond to user diary entries with generated text and illustrations

Meta AI image generation service operating in Brazil during the presidential election period, generating political content for users

Reported: Brazil's electoral court ordered Meta not to interfere with political content distribution; a judge requested technical explanations from Meta

Operates AI ad-creation tools that Rhode Island AG alleges actively helped scammers design more effective fraudulent advertising, displaying approximately 15 billion higher-risk scam ads daily

Reported: Rhode Island AG alleges Meta earned roughly 10% of its 2024 revenue from fraudulent ads; an internal review conceded it is easier to advertise scams on Meta platforms than Google

Auto-applies AI-generated sitelinks, translations and AI images to advertiser campaigns via Advantage+ without advertiser opt-in; revised Business AI Terms effective October 30 declare enterprise customers solely responsible for all AI-related claims

Uses Gmail, Drive, and Photos content to personalize ads when users connect those apps to Personal Intelligence services such as AI Mode in Search or Gemini

Licensing publisher content to build AI features including in-depth article overviews on Google News publisher pages and customizable audio briefings with attribution and direct links

Testing visual ad format in ChatGPT during image generation, displaying clearly labeled visual ads showing product inspiration and use cases

Operating an ad-measurement pixel that collects browsing data from advertiser sites and links visitor identifiers to ChatGPT accounts for ad attribution

Reported: scraped identity outnumbered advertiser-supplied identity 685 events to 255

piloting Sponsored Agents inside ChatGPT to deliver advertiser-run conversational agents to users

Acquired Rilo and licensed its agentic workflow technology to plug into Adobe's agentic-marketing push

Operating an in-product advertising platform within ChatGPT, serving ads to users

Reported: $1B annualized revenue run rate in under 200 days after the February 2026 pilot began

Deployed Wan3.0 video generation model on Alibaba Cloud Model Studio and Qwen Cloud, generating 30-second single-pass clips from text, images, audio, video, and structured documents including PDFs and spreadsheets

Running limited experiment converting selected English-language text posts and top comments into short-form videos with AI-narrated voiceovers and synced on-screen text, exposed as a Play mode alongside the standard Read view on web, iOS and Android

Previously reduced journalist headcount attributed to AI or automation and is now re-hiring for the same or similar roles after finding more human oversight required than anticipated

Reported: re-contacted at least 10 journalists it cut earlier this year

Banned AI-generated content from all editorial operations at the magazine

Using LLMs to generate back-cover copy, cover art, and literary-agent pitches without author consent; offered a $10,000 employee contest for AI use before easing off after internal complaints

Using LLMs to generate back-cover copy, cover art, and literary-agent pitches; operates an AI Champions program

Gemini AI embedded across MrBeast's 500M-subscriber YouTube channel, used by production teams to navigate challenges, identify dangers and adapt to weather conditions in adventure videos

OOC AI entertainment platform deployed in North America generating interactive AI content for users

Reported: $7.2M in monthly revenue within three months of May 2026 launch

Pinterest runs AI-powered Performance+ ad campaigns in production at scale across its advertiser base.

Reported: Performance+ campaigns account for ~30% of lower-funnel revenue; adopters grew lower-funnel spend at nearly twice the rate of non-adopters; first $1B quarter (+18% YoY)

Shared an AI-generated image of a nuclear explosion over Tel Aviv on his official Instagram for political messaging two days before the Israeli election

Repurposed bots previously used against the Iranian government to amplify pro-Netanyahu propaganda, and built the Victory 26 app to track and target non-voters in the Israeli general election

Generated AI deepfake videos falsely accusing a Texas Senate candidate of sexual abuse as part of a Russia-aligned influence operation ahead of the November 3 election

Produced and distributed an AI-generated campaign video fabricating confessions attributed to opposition figures including Prime Minister Pedro Sánchez's wife Begoña Gómez and former PM José Luis Rodríguez Zapatero

Reported: Video drew nearly two million views by October 23; legal complaint filed for defamation and digital identity theft

produced AI-generated 2026 midterm political ad inserting synthetic versions of Zohran Mamdani and Kathy Hochul promoting a fabricated political delusion pill

Used AI to produce fabricated video clips of political opponents Gov. Kathy Hochul and NYC Mayor Zohran Mamdani for US midterm campaign advertising

piloting ChatGPT Sponsored Agents to run an advertiser-hosted conversational agent for customers

updating website so products rank highly in ChatGPT and Gemini answers while resisting agentic checkout that would hand customer data to AI platforms

HP, Circle K, AB InBev and Getnet by Santander are early private-preview customers of Databricks' CustomerLake agentic customer data platform, which replaces one-off batch campaigns with continuous AI-driven personalization loops.

Amazon's shopping app now displays AI-generated images of fictional products below search autocomplete suggestions, meant to guide shoppers who cannot articulate product terminology toward real inventory matches.

Adidas, American Express, LVMH, Hearst, and Ulta use Bluefish, which processes millions of prompts daily across ChatGPT, Gemini, Claude, Perplexity, and Amazon Rufus, to monitor and influence how their brands appear in AI answers.

Running agentic inference workloads on Google Cloud A5X bare-metal instances powered by Nvidia Vera Rubin NVL72

Agentic platform that lets non-technical users describe multi-step marketing and go-to-market workflows in plain English and dispatches agents to execute them across hundreds of tools

Reported: hit 10,000 users within months

Snap operates AI-powered Smart Campaigns to automate advertising delivery and optimization.

Reported: Snap reported a 56% platform-wide conversion lift from Smart Campaigns in Q2 2026.

Klarna uses AI for marketing cost savings and to overhaul creative processes, and after over-automating in places is now rebuilding human expertise.

Reported: $10M in marketing savings; image development cut from 6 weeks to 7 days.

Experian is the alpha launch partner for Snapchat's AI Sponsored Snaps, deploying a brand AI agent inside the Chat tab that handles end-to-end consumer conversations.

Reported: 22% conversion lift over standard Sponsored Snaps (early data)

Deployed AI-generated deepfake videos of celebrities telling Americans not to vote for Democrats in the November 3 midterms, distributed via X and amplified by the Matryoshka bot network

Reported: one X post falsely accusing Texas Democrat James Talarico of sexual assault pulled more than 1.3 million views

Used AI to alter student promotional photos for advertising materials

Reported: Entirely replaced Latino student Billy Ramirez '27 with an AI-generated Black woman while slimming other students in the same shot

deployed a 2023 ML model that scores customers by expected losses after receiving free bets to target AI-driven promotional offers

Reported: executives credited AI-driven promotions for a roughly 13% sportsbook margin improvement in 2025

piloting ChatGPT Sponsored Agents to run an advertiser-hosted conversational agent for customers

Used Suno Studio AI to generate the music track in its NYXL HD guitar strings product demo video

L'Oreal's CreAItech generative AI platform produces marketing assets, and a new OpenAI deal extends GPT models across content, commerce and discovery, including bringing Maybelline's ModiFace virtual try-on into ChatGPT and feeding up-to-date product data directly to OpenAI.

Reported: Production costs cut 40%; 50,000 marketing assets crafted.

Pro-Trump PAC MAGA Kentucky deployed an AI-generated attack video depicting Rep. Thomas Massie in a fabricated romantic scenario, synthesizing voices and images the congressman never produced.