AI in Media & Entertainment: 43 real deployments

Testing mischief 1 image-to-video AI model in production pipelines

AI covers-and-remixes subscription add-on allowing users to create AI versions of opted-in songs, with royalties flowing to original artists and plays counting toward chart positions, targeting Q1 2027 launch

Subscription AI music creation platform trained only on authorized, licensed music with fingerprinting and filtering, with artists and songwriters opting in

Used ByteDance's Jimeng model to generate more than 1.2 million images for the 100-minute theatrical sci-fi film 'Sanxingdui: Future Past' with about 100 creators on a sub-10M-yuan budget

Reported: Film opened nationwide in China with 10,000+ scheduled screenings; opening-day box office projected under 150,000 yuan; production budget under 10M yuan ($1.5M)

Refocusing company on AI tools for music professionals with backing from major labels

Piloting hyperrealistic AI avatars of musicians for live concert performances, enabling simultaneous touring across multiple countries

24-hour live AI news show streamed on X featuring photoreal AI avatars

Reported: cost approximately $50,000 in tokens; avatars visibly struggled to hold coherent conversations

Deploying Seedance AI video and Seedream AI image generation models across TikTok, CapCut and Dreamina

Netflix uses generative AI primarily for post-production work including visual effects, animation and pre-visualization.

Reported: Netflix disclosed that roughly 300 titles used generative AI during 2026.

Plans to add Made With AI tags to tracks

Uses AI labels on AI-generated music tracks

Rolling out AI detection pipeline built with music partners to label tracks as Fully Gen AI, Partly Gen AI, or No Gen AI on the player page

Required by Alabama settlement to offer teens a non-personalized content feed, two-hour daily usage cap, midnight-to-6am ban, and tighter parental controls, modifying the algorithmic recommendation system targeted for its addictive properties

Reported: $100M settlement payment; up to $300M possible if certain conditions are met

Excluding fully AI-generated songs from official charts effective August 29, with authority to remove ineligible recordings, alter chart positions, and revoke awards; tracks using AI as a supporting tool that remain substantially human-made may still chart

Mandatory 'Made With AI' labeling on tracks, compositions, artwork, and music videos where generative AI played a material role

Deploying AI detection to identify and badge likely AI Persona artist accounts, excluding flagged content from personalized recommendation tools

deployed automated AI-generated content detector that applies top-down penalties to videos flagged as AI slop

Reported: wrongly flagged a human-made Kurzgesagt video, resulting in the channel's worst-performing upload since 2013 despite above-average CTR and watch time; platform overturn rate is roughly sub-1%

TIDAL deployed automatic detection and tagging of wholly AI-generated music, blocking such tracks from earning royalties, removing artist impersonations, and rolling out a listener-facing 'AI' badge.

Agentic CRM workspace for enterprise CRM management

Adding AI features to the NYT Cooking subscription app

Reported: strong subscriber backlash from longtime users saying the AI additions degrade the product

Beta-testing ML-powered real-time vocal isolation system on Harry Styles' tour

Deployed ML-powered real-time vocal isolation system at Paris residency to strip non-vocal signals from drums, loudspeakers, and venue acoustics

Reported: cuts non-vocal signals by up to 40 dB

Deployed first in-house LLM-driven voice assistant (Sonos 27voice) in speakers and headphones, with MCP bridge enabling third-party AI agents including ChatGPT and Gemini

Warner Bros. Discovery rebuilt its ad-tech stack around agentic AI on AWS, with agents handling media planning, dynamic forecasting, real-time optimization and closed-loop measurement across its inventory, and a unified media planning tool slated for Q3.

Netflix is redesigning its mobile app around a full-screen vertical video feed and will use generative AI to surface clip recommendations.

Previously reduced journalist headcount attributed to AI or automation and is now re-hiring for the same or similar roles after finding more human oversight required than anticipated

Reported: re-contacted at least 10 journalists it cut earlier this year

Banned AI-generated content from all editorial operations at the magazine

Using LLMs to generate back-cover copy, cover art, and literary-agent pitches without author consent; offered a $10,000 employee contest for AI use before easing off after internal complaints

Using LLMs to generate back-cover copy, cover art, and literary-agent pitches; operates an AI Champions program

Gemini AI embedded across MrBeast's 500M-subscriber YouTube channel, used by production teams to navigate challenges, identify dangers and adapt to weather conditions in adventure videos

OOC AI entertainment platform deployed in North America generating interactive AI content for users

Reported: $7.2M in monthly revenue within three months of May 2026 launch

Pinterest runs AI-powered Performance+ ad campaigns in production at scale across its advertiser base.

Reported: Performance+ campaigns account for ~30% of lower-funnel revenue; adopters grew lower-funnel spend at nearly twice the rate of non-adopters; first $1B quarter (+18% YoY)

Acquiring Character.AI technology via stalking-horse bid and hiring 60+ Character.AI staff to build out Disney's AI platforms, with Character.AI CEO placed in charge of Disney's technology, AI platforms, product and engineering

Operating companion chatbot AI service with subscription and advertising revenue model

Reported: $13.8M monthly compute spend in 2024, trimmed to $10M in 2025, $56.1M in compute January–August 2026; peak monthly revenue never exceeded $5.3M; operating at $8–9M monthly loss at time of filing

Launched Custom Feeds, a Gemini-powered feature that generates personalized homepage tabs from user-described interests, and Ask YouTube for interactive search with product comparison tables on watch pages

Deployed Hey Peppa Pig kid-safe voice experience using Personality AI's generative AI

Auto-upgraded all US Fire TV devices with Alexa+, enabling conversational content discovery, Ring camera feeds on TV and AI recommendations based on themes, ratings and audience data

Reported: Alexa+ users have nearly twice as many conversations with the assistant as under the old Alexa

licensing CNN articles to power Gemini responses to news queries with attribution and compensation; deal also covers experimental Google product features, search experiences, and internal tooling

US staff use ByteDance's internal chat app Lark and ByteDance-built AI chatbot Aime for internal coordination

Deployed Hadrian's agentic AI offensive-security platform for critical exposure visibility and remediation

Using facial recognition to identify and bar attorneys pursuing litigation from entering the venue

Conversational AI Shopping Assistant for in-app product research and Buy Direct one-click checkout within the For You feed

Deployed Personality AI's generative AI platform for Amazon Kids+ in 2025