Consumer AI assistants: 8 real deployments

Launched Portable Computer, a local AI agent platform running entirely on user hardware with zero token costs on Nvidia DGX Spark and Linux RTX GPU machines with Google Drive, Gmail and GitHub connectors

Planning to launch Hatch, a paid consumer AI agent platform tiered up to $199/month, trained in a sandbox simulating DoorDash, Etsy, Reddit, Yelp, and Outlook

Replacing existing Siri with an AI-rebuilt virtual assistant requiring different engineering expertise

Deploying a proprietary China-specific LLM trained with Alibaba support for Apple's products in mainland China under a dual-track strategy for Chinese regulatory compliance

Meta began rolling Meta AI into Threads direct messages so users can discuss shared posts, images, links and videos with the assistant.

Apple plans to use Alibaba's Qwen model to power Apple Intelligence text and image generation for users in mainland China.

Bumble is permanently retiring its signature swipe mechanic and replacing it with 'Bee', an AI matchmaking concierge that learns user preferences, relationship goals and communication style, with the full AI-native overhaul expected in Q4 2026.

Apple will use a custom Gemini model to power the new Siri launching later in 2026, in a tiered architecture with on-device handling for trivial queries and Private Cloud Compute for moderate ones.